All graphic advertisements have as main intention to represent the Argentinan identity. A graphic pattern based on the national identity color palette was generated following a legible, clear and elegant visual system. It was published for MIPTV, NATPE, Cannes & Marche du Film, LA Screening, and Berlin exhibitions, in the following media: Prensario, World Screen, Produ, All Tv, Tv Latina, Newslines Report, Variety and Screen Daily.